<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemap.org/schemas/sitemap/0.9">

  <!-- Marketing / landing pages -->
  <url>
    <loc>https://electricinsights.com/</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/approach</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/services</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/case-studies</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/about</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/concept-tests</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- JFK case study (political polling) -->
  <url>
    <loc>https://electricinsights.com/jfk</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/jfk/published</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/jfk/finetune</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/jfk/explore</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/jfk/build</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/jfk/inside-the-model</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/jfk/stress-test</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Hoops case study (operational data) -->
  <url>
    <loc>https://electricinsights.com/hoops</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/hoops/published</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/hoops/finetune</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/hoops/explore</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/hoops/build</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/hoops/inside-the-model</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- CPG case study (consumer concept test) — EI branded -->
  <url>
    <loc>https://electricinsights.com/cpg</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/cpg/published</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/cpg/finetune</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/cpg/explore</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/cpg/build</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/cpg/inside-the-model</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/cpg/stress-test</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- CPG case study — EMI branded (parallel co-branded path) -->
  <url>
    <loc>https://electricinsights.com/emi/cpg</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/emi/cpg/published</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/emi/cpg/finetune</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/emi/cpg/explore</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/emi/cpg/build</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/emi/cpg/inside-the-model</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://electricinsights.com/emi/cpg/stress-test</loc>
    <lastmod>2026-05-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

</urlset>
