Electric Insights turns data into
explanation.
Most reports tell you the number. We tell you what would change it — with an explanatory model, results in your own units, and a tool your team can use after the report has landed.
Live Working Examples
Interactive Tools, Built and Live
Domains Already Validated
Workflow That Travels
From Static Reporting to a Number You Can Interrogate
Many fields report topline outcomes without showing what drives them. Electric Insights helps close that gap through explanatory modeling, plain-language reporting, and interactive scenario testing.
Standard Reporting
- • Headline outcomes without explanatory depth
- • Limited visibility into what drives the result
- • Little or no way to test alternatives
The Electric Insights Approach
- • Model what drives the outcome
- • Translate results into outcome-level terms
- • Let users test “what if?” interactively
What Your Team Gets
- • Findings in the units the brand team already uses
- • Assumptions stated, not buried
- • A tool the team can run after the report has landed
Start with the approach, then explore the case studies.
The JFK and NBA examples use the same core logic: define the outcome, identify the drivers, translate results into plain terms, and let users test scenarios. The Approach page explains that shared workflow in one place.
Featured Case Studies
Two live examples — public opinion and the NBA — built with the same workflow, so you can see the pattern travel before applying it to yours.
JFK Approval
In November 1963, 57% of Americans approved of President Kennedy. What drove that number, and what might have changed it?
Dataset: Harris/Newsweek survey
Focus: explain headline approval and test scenario-based shifts
NBA 3-Point Shots
In the 2014–15 season, NBA players made about 35% of their three-point attempts. What shot conditions drove that number, and what might have changed it?
Dataset: 2014–15 SportVU shot logs (33,362 attempts)
Focus: explain league-wide shot success and test how shot conditions move the make rate
Get In Touch
Interested in applying this approach to a live decision problem, a public dataset, or a current research question? Reach out directly.
Location
Las Vegas, NV