The unifying interpretive backbone
for the insights function.
Commercial research, public-opinion polling, and operational data — all reported and simulated in a single common frame, so the senior insights leader can finally read across methods and across data shapes in the same vocabulary.
Live Working Examples
Interactive Tools, Built and Live
Domains Already Validated
Workflow That Travels
From Static Reporting to a Number You Can Interrogate
Every research method speaks a different language. The senior insights leader is the one expected to make them speak together. Electric Insights is the analytical engine that puts every method into a common frame — explanation, simulation, and reporting in the units the brand team already uses.
Standard Reporting
- • Headline outcomes without explanatory depth
- • Limited visibility into what drives the result
- • Little or no way to test alternatives
The Electric Insights Approach
- • Model what drives the outcome
- • Translate results into outcome-level terms
- • Let users test “what if?” interactively
What Your Team Gets
- • Findings in the units the brand team already uses
- • Assumptions stated, not buried
- • A tool the team can run after the report has landed
Start with the approach, then explore the case studies.
The CPG, JFK, and NBA examples use the same core logic: define the outcome, identify the drivers, translate results into plain terms, and let users test scenarios. The Approach page explains that shared workflow in one place.
Featured Case Studies
Three live examples — a CPG concept test, public opinion, and the NBA — built with the same workflow, so you can see the pattern travel before applying it to yours.
JFK Approval
In November 1963, 57% of Americans approved of President Kennedy. What drove that number, and what might have changed it?
Dataset: Harris/Newsweek survey
Focus: explain headline approval and test scenario-based shifts
NBA 3-Point Shots
In the 2014–15 season, NBA players made about 35% of their three-point attempts. What shot conditions drove that number, and what might have changed it?
Dataset: 2014–15 SportVU shot logs (33,362 attempts)
Focus: explain league-wide shot success and test how shot conditions move the make rate
CPG Concept Test
In a beer-category consumer survey, 54.7% of respondents rated their purchase intent for a new package concept in the top two boxes. What drove that number, and what might have changed it?
Dataset: beer concept-test survey (n=803)
Focus: explain top-2 purchase intent and test package-reaction shifts
Built in partnership with emi Research Solutions, who deliver Mirror engagements to their CPG clients under their own brand.
Get In Touch
Interested in applying this approach to a live decision problem, a public dataset, or a current research question? Reach out directly.
Location
Las Vegas, NV