Electric Insights: Simulation for Better Decisions
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Foresight for a Brighter Tomorrow

Light bulb moments are rare. But what if you could generate them on demand, unlocking the foresight to shape your future with confidence? We tackle a critical challenge in the $90 billion insights industry: the overemphasis on fact-finding and scorekeeping at the expense of the powerful foresight that predictive modeling and simulation offer. It’s time to elevate your decision-making and gain the strategic edge you need to stay ahead. Start making smarter, forward-thinking decisions today.

Fact-finding & Scorekeeping
  1. "45% of Americans approve of how Donald Trump is handling his job as president."
  2. "Your market share is 12%."
Foresight (Predictive Modeling & Simulation)
  1. "If President Trump can make all Americans (vs. 12%) feel economic conditions are excellent, 67% will approve of his performance."
  2. "If you eliminate all concerns about your product's safety, you'll increase your market share from 12 to 14%."

Discover how shifts in key opinions, attitudes, experiences, policies, and behaviors can drive measurable improvements—whether it’s increasing market share, boosting 3-point shot percentages, or gaining vote share in the next election. Imagine making data-driven decisions with a clear understanding of their impact and a direct path to ROI. Explore our simulations across a variety of topics, including JFK Approval, Trust in Pollsters, NBA 3-Pointers, and Steph Curry 3-Pointers.

Applicability

Our approach works with any data type. Starting from scratch is also an option. Below are examples, organized by market research service line, of groups you can grow:

  • Market Size & Share Tracking: Buyers rather than Non-Buyers
  • Usage & Attitudes: Cannabis Users rather than Non-Users
  • Targeting & Segmentation: Chocolate Lovers vs. All Others
  • Customer Experience Monitoring: Promoters vs. All Others
  • Brand Tracking: Brand Lovers vs. All Others
  • Concept Testing: Definite/Probable Buyers vs. All Others
  • Ad Testing: Ad Lovers vs. All Others
  • Pricing: Definite/Probable Buyers at specific price points vs. All Others
  • Performance: Made vs. Missed NBA 3-point shots.
Working Together
About

George Terhanian The words simplify, predict, and advise resonate with George Terhanian, founder of Electric Insights. The experiences he had as a basketball player and coach shape his view. Every player wanted to know how to increase their shooting percentage. They were looking for simple numbers: the expected increase in percentage points associated with any change they could make. Then they would decide whether to put in the effort to make a specific change. Terhanian knows that CEOs, CMOs, brand managers, insights professionals, and others want that same thing: trustworthy predictions of how their actions will affect critical outcomes.

Experience

Terhanian has held C-level roles for The NPD Group, Toluna, and Harris Interactive, as his curriculum vitae shows. He has also served as a board or advisory group member for the National Academy of Sciences, the US Department of Education, the Advertising Research Foundation, the Insights Association, and the British Polling Council.

Earlier in his career, he taught and coached in public and private schools. The basketball teams he helped coach at the Episcopal Academy in Philadelphia won three league titles, with an overall record of 75 wins and 6 losses.

Academic Background

Terhanian holds a Ph.D. from the University of Pennsylvania, a master’s degree from Harvard, and his undergraduate degree from Haverford College. He's known for conceiving of the idea of using propensity score matching to make survey data more accurate.

His work is published in several refereed journals. The UK’s Market Research Society named The Possible Benefits of Reporting Percentage Point Effects a finalist for "best paper in 2019's International Journal of Market Research."

Advice on Making the Most of Basketball Three-Point Shot Data is Terhanian's most recent work. It is published in The Sport Journal.

Contact
info@electricinsights.com
+1-646-430-3420
Las Vegas, NV