Electric Insights
Advanced DIY Tools

Build Models

Configure synthetic predictor variables, build models, and create custom simulations.

How to Use This Tool

Follow these steps to build and analyze your models

1. Select Predictors

Check relevant variables. Hover info icons for definitions. The six predictor variables in the published Approval model are pre-selected as a default.

2. Add Synthetic Variable (Optional)

You can optionally create a synthetic variable to explore alongside your selected inputs. This helps test how a hypothetical factor might affect the outcome—and reveals which real-world variables show similar patterns. The algorithm will adjust the synthetic variable iteratively to attempt to match the parameters you specify.

3. Select Outcome

Choose what to model: Presidential Approval, Vote Intention, or Tax Cut Support. Presidential Approval is selected as a default

4. Run Analysis

Click "Run Analysis" to estimate the model and view results.

5. Review Results

Examine probabilities, margins, and diagnostics. The analysis will show the synthetic variable's estimated effect and suggest real variables with similar patterns.

6. Build Simulator

Set hypothetical values to see their effects, including values for any synthetic variables you configured.

7. Iterate

Adjust variables (including synthetic ones), compare scenarios, and refine your model based on the insights gained.

Select Outcome Variable

What outcome would you like to model?

Required
r =
-0.8 0 0.8
r =
-0.8 0 0.8
2 (Binary) 5 (Max)
Modeling: Presidential Approval