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Electric Insights: Simulation for Better Decisions
Electric Insights
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Foresight for a Brighter Tomorrow
Light bulb moments are rare. But what if you could generate them on demand, unlocking the foresight to shape your future with confidence? We tackle a critical challenge in the $90 billion insights industry: the overemphasis on fact-finding and scorekeeping at the expense of the powerful foresight that predictive modeling and simulation offer. It’s time to elevate your decision-making and gain the strategic edge you need to stay ahead. Start making smarter, forward-thinking decisions today.
Fact-finding & Scorekeeping
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"39% of Americans approve of how Joe Biden is handling his job as president."
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"Your market share is 12%."
Foresight (Predictive Modeling & Simulation)
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"If President Biden can make all Americans (vs. 12%) feel economic conditions are excellent,
67% will approve of his performance."
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"If you eliminate all concerns about your product's safety, you'll increase your market share from 12 to 14%."
Discover how shifts in key opinions, attitudes, experiences, policies, and behaviors can drive measurable improvements—whether it’s increasing market share, boosting 3-point shot percentages, or gaining vote share in the next election. Imagine making data-driven decisions with a clear understanding of their impact and a direct path to ROI. Explore our simulations across a variety of topics, including
JFK Approval,
Trust in Pollsters,
NBA 3-Pointers, and
Steph Curry 3-Pointers.
Applicability
Our approach works with any data type. Starting from scratch is also an option.
Below are examples, organized by market research service line, of groups you can grow:
- Market Size & Share Tracking: Buyers rather than Non-Buyers
- Usage & Attitudes: Cannabis Users rather than Non-Users
- Targeting & Segmentation: Chocolate Lovers vs. All Others
- Customer Experience Monitoring: Promoters vs. All Others
- Brand Tracking: Brand Lovers vs. All Others
- Concept Testing: Definite/Probable Buyers vs. All Others
- Ad Testing: Ad Lovers vs. All Others
- Pricing: Definite/Probable Buyers at specific price points vs. All Others
- Performance: Made vs. Missed NBA 3-point shots.